Honda is Saving Drive-Ins Across the Country with ‘Project Drive-In’

By Will Ashton

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I love drive-in movie theaters, and I’m sure a lot of other people too. But, like many theater traditions today, they are quickly dying off. And, as Hollywood begins to make the transition to digital projectors in 2014, there many not be many of them left when it is all said and done.

But Honda is hoping to change that, as they are sponsoring the event Project Drive-In. Through this event, which can be found at http://www.projectdrivein.com, fans can go online and contribute to saving to five drive-in theaters across the country. By voting for their favorite, or local, drive-in theaters, Honda will donate five digital projectors and save the businesses of drive-in theaters across the U.S.

Here’s the video, which can be found on the website:

Here’s the official Project Drive-In pitch below:

In less than 3 months, the majority of American drive-in theaters will face closure with the movie industry’s switch from film to digital. Upgrading to digital projection costs roughly $80,000.

We want to preserve this iconic part of American car culture. So we’re taking the first step by starting a drive-in fund and donating 5 digital projectors. Your vote decides where they go.

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